It's a known fact. Nobody likes commercials. Sure, some can be funny or meaningful, like the ones during the super bowl. I think I'm pretty safe in saying though, that the majority of people in the world don't like commercials. I don't like commercials either.
So I'm sure you can understand my aggravation when I see a blatant advertisement for something during a movie. Sometimes it's subtle, or obviously. Watch any movie, and at some point you'll see a character with some popular product and comment on how great it is.
And it's not just movies. I was watching an episode of Psych the other day, and Shawn said to Burton, something along the lines of this (I don't actually remember the product):
"Hey, try this (product). Are you sure you don't want (product)? It's delicious. No, really."
You have got to be kidding me.
Now, while channel surfing, I came across TV Land and an old episode of Dick Van Dyke. I noticed he was eating crackers out of a box. What brand? I don't know, the whole box was gray. I guess the producers thought they shouldn't advertise in between commercial breaks. I'm not saying that every box of whatever should be blacked out. I'm not even saying that movies should have generic or made up names for what the characters eat.
But when I hear someone say, "This (product) is so good," it makes my blood boil, because I'm not paying to sit through an hour and a half feature
film commercial.